3 ways the IBM and Adobe partnership will accelerate content supply chains with generative AI

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Jul 10, 2023
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We’re delighted in regards to the latest unveiling of IBM and Adobe’s dynamic partnership to assist manufacturers speed up their content material provide chains utilizing generative AI. Our longstanding partnership with Adobe permits us to supply an unparalleled vary of companies to satisfy the evolving wants of the advertising and marketing and inventive neighborhood.

So, what does this partnership imply in sensible phrases? There are 3 elementary parts that IBM iX®, the expertise design group inside IBM Consulting, presents to Adobe clients to assist them confidently launch campaigns, experiences and merchandise with precision and attain clients sooner utilizing generative AI.

3 key advantages for shoppers:

  1. Content material manufacturing and digital photos: Lots of of human hours are spent on content material manufacturing, which limits the flexibility to deal with the inventive and personalization course of. Manufacturers utilizing Adobe Firefly to boost content material manufacturing may have entry to IBM Consulting specialists who may help them successfully implement design and inventive generative AI fashions. The AI enhancements may help save time and unlock a world of limitless inventive potentialities.
  • Finish-to-end content material workflows: Optimizing the content material provide chain and the workflow is important when realizing the worth of generative AI. For instance, when manufacturers give you good concepts, the end-to-end course of could be unwieldy. IBM Consulting helps clients utilizing Adobe’s Workfront expertise to optimize the end-to-end course of movement. Meaning advertising and marketing and inventive groups can launch efficient campaigns and maximize their impression on the enterprise extra shortly.
  • Constructing an enhanced personalised expertise: Constructing wealthy buyer personas and customised journeys which might be then actioned by means of well-designed methods, focused visible content material and related messaging, is how manufacturers create differentiated experiences. IBM Consulting will combine Adobe’s AI-accelerated Content material Provide Chain resolution with every shopper’s buyer information, model pointers and IP. This supplies enterprises the safety they want when creating and utilizing extremely personalised content material that it’s in line with their firm’s model.
Establishing guardrails for AI adoption: belief, transparency and model consistency


Organizations wanting to use AI fashions want to ascertain acceptable guardrails. The AI used should be clear, ruled and trusted. The information basis should even be proper to deal with bias and guarantee consistency of name voice. Meaning interested by generative AI holistically throughout individuals, processes and expertise. It’s not simply in regards to the expertise, it’s about instructing individuals the fitting abilities in AI and making a tradition the place they’re empowered to ask robust questions in regards to the information.

IBM as shopper zero and our Middle of Excellence


Now we have a deep understanding of the Adobe expertise suite and these new companies are constructed on our personal advertising and marketing transformation journey. We used the IBM Storage™ methodology to deploy the Adobe suite and alongside the technical work, IBM iX design specialists helped optimize processes and envision new advertising and marketing abilities and roles that may assist transformation. and alongside the technical work IBM iX design specialists helped optimize processes and envision new advertising and marketing abilities and roles to assist the transformation.

Our Middle of Excellence for Generative AI has 1,000+ consultants with specialised generative AI experience and it sits alongside our bigger AI and analytics observe, which has deep experience and expertise from hundreds of shopper engagements.

Join along with your Adobe or IBM buyer success companion to debate how we may help you efficiently implement generative AI throughout your enterprise to expertise sooner time-to-market, decreased prices and elevated productiveness. Think about a content material provide chain that flows seamlessly, delivering high-quality content material to your viewers sooner than ever earlier than.

Be taught extra in regards to the partnership

World Managing Companion, IBM iX






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