Cookie Policy

Last Updated: August 2025

This Cookie Policy explains how Parofix.com (“we”, “us”, or “our”) uses cookies, web beacons, and similar tracking technologies to improve your browsing experience. It also outlines your rights under applicable privacy laws, including the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), and the ePrivacy Directive.

We are committed to transparency about the technologies we use and how they affect your privacy. By continuing to use our site after reading this policy, you consent to the use of cookies in accordance with your preferences.

Table of Contents

1. What Are Cookies and Tracking Technologies?

Cookies are small text files that websites place on your device when you visit. They serve various purposes, from keeping you logged in to remembering your preferences and analyzing site performance.

In addition to cookies, we may use:

Web Beacons (Pixel Tags): Tiny graphic files embedded in pages or emails to track engagement.
Local Storage: Browser-based storage that retains data without expiration until cleared.
Session Storage: Temporary browser storage that deletes data when you close the browser.

2. Categories of Cookies We Use

2.1 Essential Cookies (Strictly Necessary)

These cookies are critical for the site to function:

Maintain secure user sessions.
Process transactions and payments.
Protect against fraud and unauthorized access.
Remember items in your shopping cart.

If you disable essential cookies, parts of our site may not work.

2.2 Performance & Analytics Cookies

Monitor site traffic and user behavior anonymously.
Identify popular pages and navigation patterns.
Detect and resolve performance issues.
We use tools such as Google Analytics, configured to respect IP anonymization under GDPR.

2.3 Functional Cookies

Store user preferences like language, currency, and region.
Personalize recommendations based on prior browsing.
Enable certain non-essential but useful features.

2.4 Advertising & Targeting Cookies

Deliver ads tailored to your interests.
Limit how often you see the same advertisement.
Measure campaign performance.
These may be placed by third-party advertising partners, such as Google Ads or Facebook Ads.

2.5 Social Media Cookies

Enable “like” and “share” buttons.
Integrate with your social media profile for easy sign-ins.
May also be used for remarketing if you have a social account.

3. Legal Basis for Processing Cookies (GDPR Compliance)

Under GDPR, our legal basis for processing cookies depends on their type:

Essential Cookies: Legitimate interest (ensuring website functionality).
Non-Essential Cookies: Your explicit consent, collected via our cookie banner.

4. Your Rights and Choices

4.1 Under GDPR

Right to withdraw consent at any time.
Right to request deletion of personal data collected via cookies.

4.2 Under CCPA

Right to opt-out of the “sale” of your personal data.
Right to request disclosure of the categories of cookies collected.

You can manage preferences via:

Cookie Banner: Appears on your first visit.
Browser Settings: Most browsers allow cookie control.
Opt-Out Tools: Industry services like NAI Consumer Opt-Out.

5. Third-Party Cookies

Some cookies belong to service providers like analytics tools, payment processors, or social networks. We ensure all partners adhere to data protection regulations, but you should review their individual privacy policies.

6. Data Retention

Cookies remain on your device for varying periods:

Session Cookies: Deleted when you close your browser.
Persistent Cookies: Stored until they expire or you delete them.

7. Updates to This Policy

We may revise this Cookie Policy to reflect changes in technology or legal requirements. Updated versions will be posted here with the revised date.